Discovery Zone

Put your wines on the radar.

The Discovery Zone is the platform for producers looking to tap into new markets, forge valuable contacts and showcase their wines to the right decision-makers. Here, you’ll meet buyers, sommeliers, restaurateurs and specialist retailers, who are actively seeking new ranges, new stories and new business opportunities.

Apply now via email

Instead of traditional exhibition stands, you’ll find an open, interactive tasting environment where personal encounters take centre stage. Get to know potential business partners, engage in discussions on equal terms and showcase the wines that define your winery. For €2,000, you receive a comprehensive package that provides everything you need for a professional presence in the Discovery Zone.

From natural and orange wines, through PIWIs and regenerative viticulture concepts, to indigenous grape varieties – the Discovery Zone brings together producers who are injecting fresh momentum into the world of wine through their distinctive style, their origins and their vision.

Participation is via a curated selection process. This creates an environment that attracts attention, increases visibility and promotes direct interaction with relevant trade visitors.

For all those who don’t want to wait to be discovered – but want to actively shape the next step.
Apply by 30 October 2026 for your place in the Discovery Zone.

Get discovered.

Build connections.

Grow your business.

Everything you need for your trade fair stand

By taking part in the Discovery Zone, you’ll receive a comprehensive package of services for a fixed price of €2,000 – ensuring a professional presentation with minimal organisational effort.

Presentation

Your own table within the Discovery Zone
Customised logo on the side panel

Facilities

1 Easycooler for up to 4 bottles
1 socket, including power supply
2 stools
1 spittoon

Service

Glassware service
Stand cleaning
1 bin, including waste disposal for the duration of the event

Organisation

Communal storage room with refrigeration facilities
Personal locker
Exhibitor pass
Inclusion in the exhibitor and product database

Media package included

By taking part, you will also benefit from a basic listing in the exhibitor and product database. This includes your company, address and contact details, as well as the product categories you have specified. Advanced listing options will be available to you once you have been accepted.

A stage designed for discovery.

This is what your stand in the Discovery Zone could look like. The visualisations give an initial impression of the shared stand concept, which enhances visibility, encourages face-to-face conversations and showcases your wines right where new business contacts are made.

Note: The visualisations shown are intended to illustrate the concept. We reserve the right to make changes to the details.

Is this your stage?

Participation Criteria

To apply for a place in the Discovery Zone, your winery must meet the following criteria:

Your winery or business is owner-managed.
The winemaker or producer must be present in person during the trade fair.
You must present a curated selection of no more than four products.
The presentation must follow the standard design of the Discovery Zone – you are not permitted to use your own roll-ups or advertising banners.

The number of places in the Discovery Zone is limited. Selection is made through an application process.

Discovery Zone Cluster

The Discovery Zone is expected to be organised into the following clusters:

Natural
Orange
Low Intervention
Regenerative Production
Next Generation
Career Changers
Indigenous/ Autochthon
PiWi
„Parker gave me 50“

Does your winery not fit into any of the clusters listed? You can submit your own proposal as part of your application.

Does you winery belong in the Discovery Zone? If so, we look forward to receiving your application!

Applications are open until 30 October 2026.

It’s that simple:

Click on “Apply now via email”.
A pre-filled email will open. Fill in the requested information about your winery and send your application directly to our team.
Once we’ve received it, we’ll review your application and get back to you as soon as possible.

Apply now via email