ProWein
ACADEMY

Business & Strategy

ProWein Business & Strategy

Market intelligence, business insights and strategies for sustainable growth.

The wine and spirits industry is facing complex challenges. Changing market conditions, new sales markets, increasing competitive pressure and evolving consumer behaviour call for strategic decisions and long-term thinking. Successful business starts with sound knowledge – and that’s where Business & Strategy comes in.

Discover exclusive business reports, international country reports, practical insights into sales, export and import, and strategic perspectives from leading industry experts. Whether you’re looking to enter new markets, evolve your business model or make better-informed decisions, this is where you’ll find the knowledge to drive sustainable business growth.

ProWein Business Report

ProSpirits Report

Country Reports

Sales, Export & Import

Interviews & Expert perspectives

ProWein Business Report

ProWein Business Reports: Market analysis and strategic insights for the wine industry.

The ProWein Business Report is one of the leading international industry analyses. It provides in-depth insights into markets, consumer behaviour and future trends – giving businesses a solid data foundation for strategic decision-making.

NEW!

06.02.2026

ProWein Business Report 2026 - Content Hub

The ProWein Business Report 2026 brings clarity to a market in the midst of realignment.

05.02.2026

ProWein Business Report 2026 (for exhibitors only)

16.12.2025

Insights: Wine Mix to Go - 10 Success Factors for Wine-Based RTDs (ProWein Business Report 2025)

RTDs – ready-to-drink concepts – have been enjoying strong growth for several years. Convenient, pre-mixed beverages that are ready for immediate consumption resonate with consumers worldwide. Until now, the segment has largely been dominated by spirit-based drinks. Yet for wine producers and marketers, RTDs offer compelling and still underexploited potential.

More ProWein Business Reports

ProSpirits Report

ProSpirits Reports: Market analysis and insights for the international spirits industry.

The ProSpirits Report analyses developments across the international spirits market, providing relevant data, trends and perspectives for producers, importers and the specialist trade.

NEW!

23.04.2026

ProSpirits Report 2026

The ProSpirits Report 2026 and the white paper deliver what matters now: clear insights, condensed strategies, and guidance in a market in transition. For those who want to understand how consumption, competition, and growth are being redefined – and what that means for business.

18.07.2025

ProSpirits Business Report 2025

Based on insights from over 200 industry professionals, the inaugural ProSpirits Report – The Future of Spirits provides a detailed examination of the industry's current landscape, the challenges on the horizon, and the opportunities for future growth.

More ProSpirits Reports

Country Reports

ProWein Country Reports: Insights into international wine markets, market developments and country profiles.

From market potential and consumption patterns to economic conditions, our Country Reports provide valuable insights into international target markets and support informed strategic planning.

NEW!

30.09.2026

The Chinese Wine Market

11.08.2026

The U.S. Wine Market

11.08.2026

The UK Wine Market

To all Country Reports

Sales, Export & Import Expertise

ProWein guides to sales, export and import across international wine and spirits markets.

Successful business development doesn’t stop at national borders. Discover strategies, best practices and practical insights into sales, export and import across the international wine and spirits industry.

NEW!

28.09.2026

WEINIMPORT Aktuell 09/2026
July 2026 & August 2025 until July 2026

In July 2026, 1.129 million hl of wine worth € 232 million were imported and therefore -6.7% less in value and -4.6% less in volume than in the same month last year. The average price was 205€/hl, 5€/hl less than in the same month of the previous year.

01.09.2026

WEINIMPORT Aktuell 08/2026
June 2026 & July 2025 until June 2026

In June 2026, 1.119 million hl of wine worth € 223 million were imported and therefore -0.5% less in value and 1.7% less in volume than in the same month last year. The average price was 200€/hl, 4€/hl less than in the same month of the previous year.

01.08.2026

WEINIMPORT Aktuell 07/2026
May 2026 & June 2025 until May 2026

In May 2026, 0.938 million hl of wine worth € 198 million were imported and therefore -18.0% less in value and -17.0% less in volume than in the same month last year (May 2025). The average price was 210€/hl, 3€/hl less than in the same month of the previous year.

To all Sales, Export & Import Expertise

Expert Perspectives

ProWein interviews and expert perspectives from leading voices in the wine and spirits industry.

Leading figures from the international wine and spirits industry share their experience, put current developments into perspective and offer insights into the challenges and opportunities shaping tomorrow.