Insights & Trends
ProWein Insights & Trends: Market analysis, industry trends and perspectives on the future of the wine and spirits industry.
White Papers
ProWein White Papers: Market analysis, industry trends and actionable recommendations.
Trending Topics
ProWein Trending Topics: New markets, new consumers, new technologies and new opportunities for the wine and spirits industry.
Whisky at the ProWein trade fair / Copyright: Andreas Wiese
NEW!
05/03/2025
The whisk(e)y trend – a global success story goes on
Whisky has made enormous gains in popularity worldwide with rapid urbanisation, rising disposable income and the growth of tourism. Beyond this, consumers are prepared to pay more for high-quality and first-class whiskies encouraging manufacturers to place more high-end, aged and rare whisky products on retail shelves.
Opinion Papers
ProWein Opinion Papers: Expert perspectives on the future of the wine and spirits industry.
Newsflash
The latest news, market developments and trends from the wine and spirits industry.
NEW!
29/09/2026
Ticket to the World
Fasten your seatbelts, grab your passport and have your glasses ready: ProWein World is heading into an exciting autumn! We are bringing the international wine and spirits industry to three vibrant cities – with plenty of business, trends, tastings and new contacts on board.
29/09/2026
The new ProWein Zero+ adds a plus in guidance
ProWein Zero is becoming ProWein Zero+: For 2027, we are expanding its offering of alcohol-free drinks with educational content, expert insights and opportunities to discuss the future of the category. The focus is on alcohol-free wines and sparkling wines, as well as proxies, aperitif alternatives and hybrid adult drinks.
