Successful wine business starts with sound knowledge. Whether in specialist retail, hospitality or international buying, understanding trends, knowing where wines come from and advising customers with confidence builds trust – and drives sales. That’s what Knowledge & Skills is all about.
Here you’ll find practical wine knowledge you can apply directly to your day-to-day business. Discover sales expertise for specialist retailers that makes complex wine topics easy to understand and supports more confident customer conversations. Deepen your know-how with guides for sommeliers and the wine trade – covering everything from grape varieties, tasting and winemaking to food pairing and the latest developments across the wine and spirits industry.
You’ll also gain in-depth insights into the world’s most important wine regions. Our B2B guides explain appellations, geographical indication systems, regional characteristics and market structures – concise, accessible and tailored to the needs of buyers, sommeliers, importers and specialist retailers.
Whether you want to strengthen your sales conversations, develop your range strategically or better understand international wine markets, Knowledge & Skills turns expertise into better business decisions.
