ProWein
ACADEMY

The ProWein Agora is the stage for the most pressing questions facing the international wine and spirits industry. Expect inspiring keynotes, thought-provoking discussions and practical talks with leading experts, forward thinkers and innovators. The focus: new markets, consumer trends, technologies, innovation and business strategies shaping tomorrow’s market.
Discover new perspectives, take away actionable ideas for your business and experience the future of the industry live – or watch on demand anytime in the Agora Media Library.

The ProWein Visionary Talks bring together international industry leaders, experts and opinion leaders to explore the defining questions shaping the future of wine and spirits. Rather than simple answers, expect strategic insights, challenging perspectives and fresh thinking on consumer behaviour, changing markets, innovation and sustainable growth.

Join live from wherever you are or watch on demand – and discover content that provides orientation and sparks new ideas for your business.

Experience wine and spirits first-hand at the Masterclass Forum. Renowned producers, sommeliers and international experts share in-depth knowledge of grape varieties, origins, winemaking, current trends and innovation. Deepen your expertise, discover new perspectives and take away valuable insights for buying, advising customers and growing your business.

Get more from your participation at ProWein with our Exhibitor Training. Learn how to showcase your company profile and products effectively, make strategic use of digital tools such as the Insights to Action (I2A) Framework, and increase your visibility among international trade visitors.

Practical, accessible and ready to apply – helping you generate more relevant connections and lasting business opportunities.