Business Insights & Trends
Trend topics of ProWein
05.03.2025
The whisk(e)y trend – a global success story goes on
Whisky at the ProWein trade fair / Copyright: Andreas Wiese
Whisky has made enormous gains in popularity worldwide with rapid urbanisation, rising disposable income and the growth of tourism. Beyond this, consumers are prepared to pay more for high-quality and first-class whiskies encouraging manufacturers to place more high-end, aged and rare whisky products on retail shelves.
Read more
Related news
- 11.02.2025 | Comprehensive sparkling wine dossier
- 07.02.2025 | Rum, ron and rhum – the silent, steady rise to stardom in the world of spirits
- 07.02.2025 | low-alcohol beverages – how the spirits market is changing
- 24.01.2025 | The renaissance of fruit spirits: how fruit brandies and fruit schnapps are shaping cocktails and the future of the spirits world
- 22.01.2025 | Tilting at Windbreaks: How Global Winds Shape the World of Wine
ProWein Business Report
16.12.2025
Wine Mix to Go: 10 Success Factors for Wine-Based RTDs
RTDs – ready-to-drink concepts – have been enjoying strong growth for several years. Convenient, pre-mixed beverages that are ready for immediate consumption resonate with consumers worldwide. Until now, the segment has largely been dominated by spirit-based drinks. Yet for wine producers and marketers, RTDs offer compelling and still underexploited potential.
Read more
Wine Knowledge to go
NEW!
Wine for Easter: 5 Ideas to Boost Sales Even Further
The Easter season marks the first major sales highlight of the year in the wine trade. Addressing the topic of wine at Easter on multiple levels in order to drive additional revenue is virtually essential. We have put together five ideas to help your till ring a little louder.
News
NEW!
12.01.2026
Cool Climate Wines Take the Stage in Düsseldorf
Wines from cool climate regions are gaining clear momentum in international trade. They stand for freshness, precision and distinct origin profiles, while offering compelling answers to both climatic change and the growing demand for differentiated, market-ready portfolios.
Weinregionen
NEW!
Côte d'Or: wines with radiance
All over the world, Côte d'Or wines are considered the gold standard for Chardonnay and Pinot Noir. The secret of the fascinating qualities lies in the different crus as well as the soils and the climate. However, the latter now presents the vineyards with considerable challenges. Get an overview of the Côte d'Or now.
Baden: Wines with a feel-good character
Juicy Spätburgunders and voluminous, fruity Grauburgunders - this is what Baden stands for, as well as noble Weißburgunders or characterful Gutedel. Whether mass-produced, top-grown or genuine rarity. Baden wines are as diverse as in hardly any other German wine-growing region. Let's dive a little deeper into the vinophilic matter.
Ahr: Wine from the Valley of Destiny
The Ahr has been linked to the terrible flood disaster of 2021. But to peddle exclusively with this tragedy in order to sell the Ahr wines does them a disservice. After all, the Spätburgunders and the Frühburgunders from here shine with a radiance that is unmatched not only in Germany but also internationally.
Priorat: Wine icons from Catalonia
Alongside Rioja, Priorat is the only Spanish wine-growing region with DOCa status. Not without reason, as the wines produced in this rugged and almost inhospitable region are prized all over the world for their quality and complexity. For the specialist trade, Priorat wines can thus be combined with beautiful storytelling.
Penedès: Wines with charm
Penedès is not only a cava stronghold, but also a guarantee for fresh and fruity as well as complex and elegant wines. The stylistic diversity is particularly interesting for the European wine market. With 90% certified organic vineyards, Penedès wines are also pioneers in terms of sustainability. Get to know the wine-growing region in Catalonia better.
Catalunya: Wines with sunshine in their hearts
A 300% increase in production in less than 25 years - this is exactly what the DO Catalunya has achieved with its wines. What is the secret of the success of this protected designation of origin in Catalonia, Spain? And why are Catalunya wines so diverse? We have the answers to all these questions for you here - in a compact overview.
Knowledge about the wine and spirits world!
