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ProWein Magazine

We present to you the new ProWein magazine, which is now dedicated to all relevant business facets of the wine industry. Immerse yourself in the latest and most important developments in the wine market. Whether you are interested in in-depth analyses of the ProWein Business Report, want to explore trend topics or want to expand your wine expertise - our ProWein magazine will always keep you well informed and one step ahead. Use our concentrated expertise to strengthen the confidence of your customers and further expand your business.
Business Insights & Trends
Wine Knowledge to go
ProWein Backstage
Wine regions
ProWein Agora
Visionary Talks


Business Insights & Trends

Trend topics of ProWein

31.07.2026

Sweet. Price-sensitive. Diverse. But full of opportunity: The German Market

The German wine market is complex and requires in-depth market knowledge. Berlin-based wine journalist Felix Bodmann has been following the market for many years. In his interview with ProWein, he shares practical insights and expert perspectives that go beyond the numbers – helping international producers better understand the German market and unlock new business opportunities.
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ProWein Business Report

28.04.2026

White Paper II: Beyond Volume (ProWein Business Report 2026)

The white paper “Beyond Volume” brings clarity to a global wine market undergoing profound structural change.
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See all trend topics
See all ProWein Business Reports


Wine Knowledge to go

NEW!

Neuromarketing Wine

Why does a customer confidently reach for the expensive reserve and ignore the inexpensive table wine right next to it? The answer lies not only in the label, but deep within the human brain.

“Mousey” Off-Flavors: The Invisible Enemy in Natural Wine?
It’s something like the chameleon of wine faults: “mousey” off-flavors. Learn here how to identify this fault, understand it chemically, and strengthen your expertise in the growing natural wine segment through outstanding service.

Brettanomyces
Wild, animalistic — or simply flawed? Discover why Brettanomyces divides the international wine market, and how you can turn expertise into measurable sales success and outstanding customer loyalty.

Histamine in Wine
Headache after the first glass of wine? A flushed face instead of relaxed enjoyment?

Mixed Blend
From historical relic to exclusive trend product: Discover why the Gemischter Satz is revolutionizing the portfolios of international wine retailers, and how you can use this authentic terroir wine to reach new customer segments.

Wine and the Carbon Footprint: Sustainability as a USP
Green conscience meets black turnover: discover why wine's carbon footprint is your sharpest marketing weapon today. We provide you with the expertise you need to turn environmental responsibility into a measurable USP and inspire tomorrow's affluent generations.
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News

NEW!

30.07.2026

New ProWein Visionary Talk in production

The ProWein Visionary Talks address current issues shaping the future of the wine and spirits industry and bring together a range of perspectives. A new edition of the series is now being produced.

24.07.2026

ProWein 2027: Registration is open – secure your stand now
Registration for ProWein 2027 is still open. Take advantage of this opportunity and secure your stand at the leading business platform for the wine and spirits industry.

23.07.2026

ProSpirits moves to Hall 6
At the upcoming ProWein, the spirits section will be brought together in one central location – ensuring greater visibility, easier navigation and shorter walking distances.
More news articels

Wine Regions

Would you like to find out more about the wine regions of the individual countries? Click here to go to the regions.

GERMANY

FRANCE

ITALY

SPAIN

AUSTRIA

PORTUGAL
NEW!

Côte d'Or: wines with radiance

All over the world, Côte d'Or wines are considered the gold standard for Chardonnay and Pinot Noir. The secret of the fascinating qualities lies in the different crus as well as the soils and the climate. However, the latter now presents the vineyards with considerable challenges. Get an overview of the Côte d'Or now.

Ahr: Wine from the Valley of Destiny
The Ahr has been linked to the terrible flood disaster of 2021. But to peddle exclusively with this tragedy in order to sell the Ahr wines does them a disservice. After all, the Spätburgunders and the Frühburgunders from here shine with a radiance that is unmatched not only in Germany but also internationally.

Baden: Wines with a feel-good character
Juicy Spätburgunders and voluminous, fruity Grauburgunders - this is what Baden stands for, as well as noble Weißburgunders or characterful Gutedel. Whether mass-produced, top-grown or genuine rarity. Baden wines are as diverse as in hardly any other German wine-growing region. Let's dive a little deeper into the vinophilic matter.

Priorat: Wine icons from Catalonia
Alongside Rioja, Priorat is the only Spanish wine-growing region with DOCa status. Not without reason, as the wines produced in this rugged and almost inhospitable region are prized all over the world for their quality and complexity. For the specialist trade, Priorat wines can thus be combined with beautiful storytelling.

Penedès: Wines with charm
Penedès is not only a cava stronghold, but also a guarantee for fresh and fruity as well as complex and elegant wines. The stylistic diversity is particularly interesting for the European wine market. With 90% certified organic vineyards, Penedès wines are also pioneers in terms of sustainability. Get to know the wine-growing region in Catalonia better.

Catalunya: Wines with sunshine in their hearts
A 300% increase in production in less than 25 years - this is exactly what the DO Catalunya has achieved with its wines. What is the secret of the success of this protected designation of origin in Catalonia, Spain? And why are Catalunya wines so diverse? We have the answers to all these questions for you here - in a compact overview.
Grafik Head

Knowledge about the wine and spirits world!

Whether you are interested in the in-depth analysis of the ProWein Business Report or want to expand your wine knowledge with the ProWein Magazine use our knowledge to drive your business forward and build customer confidence.


Knowledge about the wine and spirits world!




Whether you are interested in the in-depth analysis of the ProWein Business Report or want to expand your wine knowledge with the ProWein Magazine use our knowledge to drive your business forward and build customer confidence.
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