Overview: All articles
Merlot
17.02.2026
From historical relic to exclusive trend product: Discover why the Gemischter Satz is revolutionizing the portfolios of international wine retailers, and how you can use this authentic terroir wine to reach new customer segments.
Chenin Blanc: The All-Rounder as a Price-Performance Champion
19.02.2026
Versatility that sells: Chenin Blanc can easily be seen as the missing puzzle piece in your portfolio. With this highly adaptable grape variety, you can efficiently tap into new customer segments. How? We’ll show you here.
Wine and the Carbon Footprint: Sustainability as a USP
05.03.2026
Green conscience meets black turnover: discover why wine's carbon footprint is your sharpest marketing weapon today. We provide you with the expertise you need to turn environmental responsibility into a measurable USP and inspire tomorrow's affluent generations.
Mixed Blend
10.03.2026
From historical relic to exclusive trend product: Discover why the Gemischter Satz is revolutionizing the portfolios of international wine retailers, and how you can use this authentic terroir wine to reach new customer segments.
Brettanomyces
17.03.2026
Wild, animalistic — or simply flawed? Discover why Brettanomyces divides the international wine market, and how you can turn expertise into measurable sales success and outstanding customer loyalty.
“Mousey” Off-Flavors: The Invisible Enemy in Natural Wine?
19.03.2026
It’s something like the chameleon of wine faults: “mousey” off-flavors. Learn here how to identify this fault, understand it chemically, and strengthen your expertise in the growing natural wine segment through outstanding service.
Autolysis Decoded: How Extended Lees Aging Truly Transforms Sparkling Wine
03.03.2026
Unlock the secret behind world-class sparkling wines.
Reductive Winemaking: The Fine Line Between Flint and Off-Odor
26.02.2026
Does the glass smell like a freshly struck match or more like rotten eggs? The reductive wine style is polarizing, intriguing, and a challenge for retailers. Learn how to navigate the fine line between elegant “smokiness” and faulty sulfur notes — and how to turn this trending style into a profitable sales opportunity.
Volcanic wines: Basalt, tuff, and the chemistry of minerality
05.03.2026
Is vegan wine just a passing trend—or the key to reaching new, high-spending customer groups?
Whole-Berry Fermentation
26.02.2026
From Niche Phenomenon to Style Statement: Whole-Berry Fermentation Both Divides and Fascinates.