On 1 October 2024, the first Digital ProWein Business Talk took place on the topic of "Digitalization in Wine ”. Three top-class experts - Paul Mabray (USA), Daniel Freund (Weinkontor Freund, Germany) and Antonio Graça (Sogrape, Portugal) - shared exclusive insights into the digitalization of the wine industry. Moderated by Prof. Dr. Simone Loose, the discussion offered practical best practices and strategies for digital transformation. The event was high class and provided valuable impetus for the future. More exciting Business Talks to follow!
