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Overview: Trend topics

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The world of agave: from Mezcal to Tequila

01.02.2024

by Jürgen Deibel When it comes to spirits trends this year, there is no way around agave. Consumers’ growing interest in new and exotic flavours is clearly driving market growth in the segment of agave distillates. Craft Tequila and Mezcal are therefore a special centre of attraction at ProWein from 10 to 12 March 2024 – the world’s biggest and most relevant trade fair for wines and spirits.
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Liqueurs are trending – getting creamy-sweeter again

25.01.2024

by Jürgen Deibel The world of spirits with its various subcategories continues to generate important sales. For 2023 sales of liqueurs, grain-based spirits and the like are expected to total roughly EUR 2.3 billion. According to forecasts by Fortune Business Insights, the market volume in 2028 will amount to EUR 2.7 billion
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AI & Robot: The Vineyard Edition Technological innovations in the vineyard are transforming the tradition-heavy world of wine.

03.01.2024

By Stuart Pigott & Paula Redes Sidore Part of wine’s allure lies in the story of the small farmer toiling in the vineyards, working the soil, caressing the vines planted by her grand-father or great-grandfather, stomped by blistered feet that lovingly tread the family path. It’s a romantic story.
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ProWein 2024: Trendtext Vodka – from a neutral spirit to characterful pleasure

20.12.2023

Vodka is among the best-selling spirits in the world. In Germany vodka was the spirit posting the highest sales at over 76.4 million bottles (0.7 litres) sold in 2022. Currently, the “little fire water” is undergoing a transformation from being an exclusively neutral, clear distillate to a characterful beverage with high-impact presence.
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ProWein 2024: Brandy – the grape renaissance

06.12.2023

Current spirit trends at ProWein 2024 By Jürgen Deibel When talking about brandy people should choose their words carefully because whenever wine-based spirits are involved every little detail has its own specific meaning.
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ProWein 2024: PiWis are the Next-Gen Grapes

07.11.2023

Fungal disease remains the biggest obstacle to organic winegrow-ing, even as the organic wine category continues to grow rapidly due largely to consumer awareness to environmental issues and climate change. So their resistance of these wines to fungal in-fection makes the so-called PiWi grape varieties the cool new route to organic wine production.
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ProWein 2023: Trendtext "Beer & Craft Beer – where does the international world of beer stand?"

03.03.2023

Germany is a country with a rich brewing tradition – made possible by regional beer culture, outstanding hop-growing regions, best-of-breed brewing malt, exemplary education curricula and extensive yeast banks. The craft beer segment, in particular, is constantly developing and also making inroads in high-end food service.
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ProWein 2023: Trendtext “#kabilove: Reframing Riesling Kabinetts and Co. at ProWein 2023”

03.03.2023

The most striking thing about the rapid growth of interest in German Riesling Kabinetts is the mere existence of this burgeoning trend, represented now more than ever before through pop-ups, masterclasses and stand events at this year’s ProWein (19-21 March).
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ProWein 2023: Trendtext “no and low alcohol”

13.02.2023

Almost unthinkable just a few years ago: no alcohol as a lifestyle segment. Non-alcoholic beers were only remotely reminiscent of the original, a beverage category of alcohol-free distillates did not exist yet, and no-alcohol choices on cocktail menus were often entitled “mocktails” – i.e. fake cocktails.
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ProWein 2023: Trendtext The World of Organic Wines

23.01.2023

The desire to go green is no longer limited to consumers with green politics. A growing awareness of food and beverage safety plus growing awareness of environmental and climate change issues means that an increasing number of consumers are seeking out products made without the use of synthetic chemicals or genetically-modified components...
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