Wine knowledge to go
Useful tips and tricks for your business
Christmas wines: Drawing on the full potential for your customers
For the wine trade, the Advent season usually begins by early November at the latest. To make the most of the Christmas business, it's very worthwhile to be well-prepared for the busiest time of the year. The topic of Christmas wine, in particular, attracts significant attention. We’ve put together some ideas to boost your Christmas sales.
Cork: Do you have to exchange corked wine?
Cork taint is probably by far the most common wine defect in the world. Also known as cork taint, cork taste or simply TCA. As a wine merchant, you have to deal with it very often. But what are your rights and obligations when customers complain about a corked wine?
Sparkling wines: A bubbly selection for special moments
Whether it's Christmas, New Year's Eve, a birthday, a wedding, or any other festive occasion, most consumers consider a sparkling wine essential for celebrating a special moment. When choosing a sparkling wine, factors such as the occasion and taste, alongside the price, are often more important than the origin. We’ve put together an overview for you.
Valentine's Day: Vinophile Sales Ideas for the Day of Love
So far, only a few wine retailers have focused on targeted sales promotions for Valentine's Day. However, it's possible to boost sales around the day of love not only with the almost obligatory sparkling wines and rosés. We have some additional ideas for you.
Alcohol-Free Wine: The Future of the Wine Trade?
More and more people are consuming less alcohol. This trend is reflected in the steadily declining wine sales worldwide. However, when it comes to alcohol-free wine, the forecasts are actually positive. Learn here why alcohol-free wine has a future—and how it is made.
FEINHERB vs. Semi-Dry: Is it really all the same?
In German wines, "feinherb" and "semi-dry" are often equated, which is generally accurate but not always. To help your customers better understand the term "feinherb," we’ve done some research for you. Unlike "semi-dry," "feinherb" is not defined or codified in German wine law.
Decanting and aerating in your wine routine
A frequently asked question by customers is whether the wine they have purchased needs to be decanted. Most people actually mean aerating when they ask this. But how do you best explain the difference between decanting and aerating to your customers? And when is it necessary? You’ll find the answers here!
Aperitif: 8 Ideas for your customers
Sparkling wines of all tastes and styles are the classic choice for an aperitif. They are as versatile as they are varied, making them an ideal base for combinations with other ingredients. But what if your customers want to enjoy something different as an aperitif? Here are 8 tips to surprise and inspire your clientele, because a little variety never hurts when it comes to indulgence.
Wine Crystals: no reason for complaint
Sooner or later, every wine merchant will face this scenario: an unhappy customer presents a wine cork or a tissue, with the famous small crystals known as tartrates clearly visible. For someone encountering tartrates for the first time, it’s easy to assume that these particles shouldn’t be in the wine, which would indicate a flaw.
Sommelier: Duties and training
Whether in gastronomy, the hotel industry, or a wine shop with an associated gastronomic concept – sommeliers can work in all these market sectors. But what exactly does a sommelier do? And how and where can you train to become a sommelier? We have summarized all this and much more for you here.
Knowledge about the wine and spirits world!
