Sustainability has been one of the mega topics at ProWein for many years. At ProWein 2024 from 10 to 12 March this important theme will feature even more prominently now – thereby reflecting one of the key market trends.
Fungal disease remains the biggest obstacle to organic winegrow-ing, even as the organic wine category continues to grow rapidly due largely to consumer awareness to environmental issues and climate change. So their resistance of these wines to fungal in-fection makes the so-called PiWi grape varieties the cool new route to organic wine production.