Marius Berlemann, COO Messe Düsseldorf / © Michael Zellmer
Dear Industry Colleagues,
The current landscape of the wine and spirits industry is challenging for all of us and in this context, it is imperative that ProWein not only adapts but leads with vision and innovation. Our journey begins with acknowledging the challenges we face: the expectations have shifted, demanding not just a trade fair but a leading platform that embodies and drives the sector forward.
A New Vision for ProWein
Our mission is clear: to transform ProWein from a mere trade show into an integral part of the wine and spirits community – all year long. We aim to reposition ProWein as the preeminent, visionary trade fair in our field. This requires a fundamental shift. To realize this vision, we are investing in the development of new concepts, enhanced communication, and targeted buyer programs.
Revitalizing Our Brand Identity
Our brand is evolving with a new logo and colour scheme that is modern, vibrant, and youthful, underlining our unique international position. Our new claim, "ProWein Düsseldorf – Shape. Create. Elevate," encapsulates our commitment to infuse vision into the industry:
Looking ahead to 2026
We are currently on a transformation journey, and we will introduce new features – all contributing to our new position and our global ambition. Also, we are strengthening our collaboration with local hotels to improve pricing and capacity management, ensuring that both our exhibitors and visitors have a perfect support locally.
Together, we will shape the future of the wine and spirits industry. We invite you to join us on this exciting journey.
Sincerely,
Marius Berlemann
Chief Operating Officer
Messe Düsseldorf
ProWein, the world’s leading trade fair for wines and spirits, is embracing change and setting a bold new direction for the industry. The new positioning is conveyed through a fresh visual identity that incorporates the colours of various national flags, symbolising ProWein's distinctive diversity and international presence as an innovative platform in the B2B sector.
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At ProWein, we bring our brands to life with powerful stories, global reach, and authentic experiences. It’s where we meet the right partners, share our vision face-to-face, and grow long-term relationships. From tastings to insights –ProWeinconnects us with the people, knowledge, and the trends of tomorrowthat truly matter.