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The program - from exclusive wine seminars to inspiring tastings

ProWein - more than just a trade fair, but a comprehensive experience that inspires specialist retailers, restaurateurs, producers, spirits experts and many other personalities from the wine and spirits industry in equal measure. Overall, the supporting programme of ProWein 2025 is characterised by its exclusivity, internationality and the opportunity not only to taste and network, but also to learn and further your education.

ProWein 2025 is therefore not just a trade fair, but will become a comprehensive educational platform for the specialised trade in the wine and spirits industry. A visit to the event promises not only a journey of discovery through the world of wines and spirits, but also a journey of learning and further development for all those working in the specialised trade. A large number of masterclasses and lectures, the ProWein Forum for wine and the ProSpirits Forum for spirits, as well as eight theme worlds reflecting the latest trends in the industry, illustrate the diversity of the world's largest wine and spirits fair. An overview and further information about the thematic areas at ProWein 2025 can be found at the theme worlds.

The Champagne Lounge offers a unique opportunity to connect with renowned champagne producers. This exclusive environment provides a relaxed atmosphere where trade visitors can explore the fine nuances and aromas of high-quality champagnes at their leisure. Innovative packaging concepts are showcased in Hall 9, while the world of organic viticulture is concentrated in Hall 4. An increasingly significant area that concerns both the wine and spirits industry is alcohol-free products. This year, non-alcoholic wine products are exhibited in Hall 1 at ProWein Zero. The "Tasting Area by MUNDUS VINI" is not only a place of enjoyment but also an inspiring platform for the trade. Here, excellent wines from around the world come together, awarded by an international jury. Visitors can explore the latest trends and developments in the world of wine, from emerging grape varieties to innovative production methods. The link to the detailed page offers a comprehensive overview of the presented wines and the opportunity to learn about participating exhibitors in advance.

This year, spirits, craft beers, cocktails, and mixed drinks take center stage. For the first time, ProSpirits in Hall 5 presents a dazzling universe of aromas and flavors. Trade visitors have the chance to discover top-quality distillates and innovative spirits brands. Located in Hall 7.0, the #samebutdifferent Area serves as an avant-garde platform for modern spirits products, craft beers, ciders, and more, showcasing young startups that capture the spirit of the times with creative approaches and experimental distillation techniques.

At ProWein, the ProWein Forum for wine and the ProSpirits Forum for all topics related to spirits serve as central points of contact for the trade. The ProWein Forums provide industry experts with a first-class platform to experience various seminars, discussions on current trends, and in-depth lectures.

The extensive program of ProWein 2025 is reflected not only in tastings and seminars but also in the numerous events and presentations by exhibitors. The trade fair offers a comprehensive overview of the latest trends and developments in the world of wine and spirits. Visitors have the opportunity to connect directly with producers, discover their favorite products, and be inspired by new innovations. To explore the full program of ProWein 2025 and learn about all the events, visit the official program page at https://www.prowein.com/en/Program. Here you will find detailed information about the general framework program, individual program points, exhibitors, and much more. Immerse yourself in the fascinating world of wine and the wide range of spirits at ProWein 2025 – an experience that perfectly combines knowledge, enjoyment, and networking.

Discover live tastings, masterclasses, bars ...

Gerolsteiner - our water sponsor for ProWein 2025

We are delighted to present our new mineral water partner for 2025. With Gerolsteiner, we have gained a mineral water that is both a national market leader and very committed to the topic of water and wine.

The internationality of ProWein is particularly reflected in the live tastings, where trade visitors have the opportunity to discover wines and spirits from various countries such as Spain, Italy, and Germany, as well as lesser-known wine regions like Ukraine, Korea, and the United Kingdom. From renowned wine-growing areas to emerging producers and winemakers, the tastings offer a world tour through the diverse flavors of the global beverage industry.

Interacting with producers during the tastings allows trade visitors not only to deepen their knowledge of specific products but also to establish valuable contacts for future business relationships and discover new innovations. This direct connection between trade visitors and producers creates a dynamic platform for knowledge exchange and networking.

Overall, the live tastings at ProWein 2025 provide an exclusive opportunity for trade visitors to fully experience the internationality of the trade fair. By directly tasting and experiencing products from different parts of the world, trade visitors can enrich their assortment and impress their customers with a carefully selected range of international wines and spirits. The variety of wine selection knows no bounds: whether white wine, red wine, or sparkling wine, and regardless of grape varieties such as Chardonnay, Merlot, Riesling, or fungus-resistant varieties like Cabernet Blanc, every taste and culinary nuance is covered at ProWein.

Hall 7.0 impresses with a modern atmosphere, attracting pioneers and experts from the spirits industry and the gastronomy sector. The trend show is a hub for trade visitors from the trend gastronomy, bar scene, and retail sectors. A special highlight is the Bar Innovation Hub, an open forum where industry experts can exchange ideas. Experience award-winning and certified bartenders and connoisseurs during guided tastings and live mixing sessions.

The Masterclasses at ProWein offer an exclusive opportunity to delve deep into specific topics and gain unique insights into production. Renowned sommeliers, wine experts, and producers lead these intensive courses, focusing on particular grape varieties, regions, or special production methods. Participants have the chance to sharpen their sensory skills, develop comprehensive wine expertise, and taste rare wines. The Masterclasses provide an exclusive learning environment where participants can elevate their knowledge to an advanced level.

Masterclass Forum

The ProWein Masterclass Forum at ProWein 2025 offers exciting insights into the future of the wine industry. Specialists and experts share innovative trends and valuable insights for the further development of the market.

The best wine forums at ProWein 2025

ProWein Forum, Business Forum & Masterclass Forum

Additionally, the ProWein Forum for Wine and the Business Forum for all matters related to spirits serve as central contact points for trade visitors and industry experts. The forums cover a wide range of topics, from sustainable practices in wine production to market trends and sales strategies. These lectures and discussions allow visitors to not only deepen their knowledge but also gain insights into the future of the industry.

The ProWein Forum and Masterclasses thus provide a dynamic complement to the traditional tastings and wine seminars. Here, visitors can not only expand their knowledge but also benefit from the expertise and experience of high-profile speakers. The interactive discussions in the forum enable an open exchange of ideas, creating an inspiring atmosphere for all participants.

ProWein 2025 thus emphasizes not only the diversity of wines and spirits but also the diversity of knowledge opportunities. From the wide range of the ProWein Forum to the specialized Masterclasses, the trade fair offers a comprehensive educational experience for the trade. Visitors have the opportunity to learn, be inspired, and taste in various areas, further developing their own expertise and offering unique experiences to their customers.

By linking to the extensive continuing education offerings, ProWein 2025 underscores its ambition to be not just a trade fair but also a platform for the ongoing development of the industry. Further links to educational magazines, professional articles, and institutions can be found here.