Discovery Zone

This is where new discoveries begin.

The Discovery Zone brings a curated selection of independent, owner-operated producers to ProWein, presenting themselves to the international trade audience in Düsseldorf for the very first time. They come in person, with a deliberately focused selection of wines and with ideas, concepts and distinctive signatures that reflect just how much the wine world is evolving.

What unites them is a clear identity and the ambition to bring something of their own to the market. Some build on established traditions, while others introduce new ideas – shaped by individual stories, experiences and convictions. The result is a diversity that sparks curiosity and creates space for unexpected encounters.

The Discovery Zone brings this diversity together in one place, giving new names a stage at the heart of ProWein. Time to get to know them.

Discover it before everyone else.

Get to know producers exhibiting at ProWein for the first time – and discover exciting new additions to your portfolio, range or wine list.

Break out of your routine.

The Discovery Zone brings exceptional wines, concepts and approaches to life. Each producer presents a maximum of four selected wines – focusing on what makes their style so distinctive.

Meet the people behind the wines.

The producers are there in person. This direct dialogue creates an opportunity to ask the questions that really matter in business – from origin and production methods to the market and availability.

New opportunities for your business.

New grape varieties, production methods and concepts provide inspiration for purchasing, product ranges and wine lists – and can mark the start of a new business relationship.

The idea behind Discovery Zone.

The Discovery Zone isn’t about one particular wine style or a single trend. It brings together different origins, approaches and ideas – from the conscious use of resources and distinctive grape varieties to different methods of winemaking and people forging their own path in the industry.

Rethinking Winemaking

How is a wine with its own distinctive character produced?

Different choices regarding vineyard management and winemaking shape the style, structure and character of the wine. The Discovery Zone showcases the individual ways in which producers make the most of this scope for creativity.

Rethinking Viticulture

What does the future hold for viticulture?

Dealing with vines, soils and natural resources presents producers with both new and familiar challenges. Different approaches demonstrate the range of possible solutions.

Rethinking the Wine Business

Who is shaking things up in the world of wine?

The sector is characterised by diverse backgrounds, generations and business ideas. The Discovery Zone demonstrates just how varied the ideas are regarding how wine can be positioned and marketed today.

Topics that go further.

What’s on offer in the Discovery Zone is making waves in the industry far beyond the trade fair. New products, relevant market topics, tastings and insights: discover more ProWein Hubs and make the most of the ProWein Academy to stay up to date with the latest developments in the international wine and spirits industry, even after the trade fair has ended.

About the ProWein Hubs

About the ProWein Academy