Sparkling Visions

The new stage for sparkling wine at ProWein 2026

Sparkling wine is stepping into its own spotlight in 2026 – clear, confident and future-focused. Sparkling Vision showcases the true potential of this category: economically strong, stylistically diverse, and globally relevant. It offers a platform that provides orientation, condenses knowledge and drives business forward..

The sparkling wine market is expanding rapidly – global in reach, premium-driven and powered by innovation. By 2025, the global market will surpass 50 billion US dollars, with premium segments recording double-digit growth.

Sparkling Visions sends a strong signal for 2026:

Sparkling wine is a market of the future. And you can explore that future at ProWein.

Get your ticket!

Sparkling Bar

Sparkling Tastings

Sparkling Talks

Sparkling Map

With Sparkling Visions, sparkling wine will receive its own dedicated stage at ProWein 2026 for the very first time – a space that provides orientation and highlights the full potential of this dynamic category.

At the center of the experience: the Sparkling Bar – a long, inviting counter, knowledgeable sommeliers behind the bar and a curated selection from international regions. This is where market insights, stylistic diversity and professional exchange come together. Through QR codes, visitors can access detailed product information and connect directly with exhibitors. The digital Sparkling Map guides visitors through the entire world of sparkling products across the halls of ProWein – a curated journey through the global bubble landscape. The Sparkling Tastings deliver concentrated expertise every day: 30 minutes, up to five wines, and clear classification by style, origin and market relevance. From Champagne, Prosecco, Crémant and Sekt to exciting newcomers from emerging regions – this is where visitors gain a concise overview of the global sparkling universe. Completing the program are the Sparkling Talks: short, impactful sessions led by industry experts, offering insights into trends, developments and opportunities within the sparkling wine market.

Sparkling Visions sends a clear message for 2026:Sparkling wine is a category with a strong future – and this is where your path into that future begins.

Sparkling Vision: Spotlight On Bubbles

Sparkling Bar

The central meeting point for everything sparkling.

A long, sleek counter. Sommeliers who bring clarity. A curated selection of sparkling wines from across the world. The Sparkling Bar is the central hub of Sparkling Visions – a modern space for tastings, professional exchange and a clear view of the market..

Champagne from the Sparkling Bar at the ProWein trade fair

Sparkling Tastings

Knowledge that gets straight to the point.

The Sparkling Tastings deliver sparkling-wine expertise in a concentrated format: 30 minutes. Up to five wines. Clear classification by style, origin and market relevance.

From Champagne, Prosecco, Sekt and Crémant to dynamic emerging regions such as Tasmania or Hungary – this is where visitors gain the fastest, most structured overview of the international sparkling universe.

Sparkling Talks

Insights that shape decisions.

Short, focused 20-minute sessions on trends, consumer behaviour, markets and emerging opportunities. Industry experts provide insights that support strategic decision-making and open up new perspectives. Moderated by Alexandra Wrann, DipWSET, and Dr. Anja Zimmer.

Sparkling Talks at the ProWein trade fair with audience and speakers

Sparkling Map

The guide to all highlights.

The digital Sparkling Map highlights all sparkling-wine touchpoints at ProWein at a glance: tastings, events, producers and masterclasses. A smart guide for professionals who want to navigate directly to what matters most..

Secure your ProWein ticket now!

Be the first to taste the new vintages and benefit once again in 2026 from the most extensive and international range of wines & spirits in one place.

Get your eticket!