Dive into the world of spirits

Exhibitors from more than 50 countries will present their products and latest innovations. Among them are major international names such as Molinari, Plomari, Destillerie Kammer-Kirsch GmbH, Osborne, Board BIA, and ProChile. The spectrum ranges from whiskies matured in tropical climates to aromatic gins, as well as emerging rum and liqueur styles. Baijiu—one of the most-consumed spirits in the world—will also be showcased. India and China will place particular emphasis on their portfolios in 2026. As a result, ProSpirits becomes a journey around the world in a glass: clearly structured, fact-driven, and ideal for professionals seeking comparison, category insight, and focused tasting.

New this year: spirits will be integrated into the Zero Area for the first time. The new Zero Bar will showcase how today’s alcohol-free and low-alcohol products are conceived – modern, innovative, and highly relevant for new target audiences.

Do you want to know more? You will find all exhibitors and products in the spirits area here.

For visitors seeking a quick yet comprehensive overview, a clear and accessible supporting programme will be available. Twice daily, spirits expert Jürgen Deibel will guide attendees through the most important trends and developments. The bar and education area, curated by The Spirits Business, will offer short presentations, guided tastings, and concise insights into the topics that will shape the industry’s future.

ProSpirits 2026 brings the international spirits world together in one place and makes it tangibly accessible to all trade visitors.

This is where new connections, new opportunities, and new perspectives emerge.
Cultivate the visionary in you – be part of it.

At ProSpirits, visitors have the unique opportunity to be at the forefront of the latest trends and innovations in the world of spirits. One of the most notable trends emerging in the coming years is the increased demand for non-alcoholic products. More and more consumers are seeking alternatives that offer enjoyment without the alcohol content. For this purpose, ProWein also provides a separate hall - ProWein Zero. However, gin, whiskey, scotch, and vermouth also stand at the forefront of trends.

Gin: A timeless favorite with innovative twists

Gin remains a dominant force in the spirits industry this year as well. With its characteristic flavor achieved through the skillful use of various herbs and spices, gin continues to be perfect for cocktails and long drinks. From classic to modern - the diversity of gin styles allows manufacturers to continuously present new and exciting variants.

This year, visitors can look forward to the introduction of exciting new gin varieties. These will surprise with innovative flavors and aromas, even through the infusion of exotic fruits, spices, or herbs to create unparalleled flavor combinations.

Vermouth: A Bittersweet Ascent to New Heights

Vermouth, a spirit characterized by its bittersweet taste achieved through the use of various herbs and spices, is currently experiencing an impressive comeback. Particularly as a key element in the famous Martini cocktail, vermouth has captured the hearts of connoisseurs.

The increasing demand for new taste experiences and flavors has significantly contributed to this vermouth revival. This trend is expected to continue in 2024, with many new vermouth varieties anticipated to surprise with exciting aromas and flavor profiles.

Whiskey

Whiskey remains highly popular and is expected to continue growing in the coming years. Made from malted grains, it develops its characteristic taste through aging in oak barrels over an extended period.

Various types such as Irish whiskey, Scotch, American bourbon, blended whiskey, and Japanese whiskey offer diverse taste experiences. For example, Irish and Scotch whiskeys often present smoky notes, while bourbon made from corn exhibits sweet nuances.

At ProSpirits, you not only have the opportunity to discover the latest trends but also to personally experience their fascination. At the producers' stands, you'll find a variety of tasting options to experience the unique aromas and flavors of the spirits showcased. Visitors have the choice to enjoy different spirits such as fruity liqueurs or robust whiskeys neat or have innovative cocktails prepared for them. The world of spirits offers diverse options for enjoyment, whether it's the purity of the finest spirits or the discovery of refined, noble drinks – a delight for every palate!

Furthermore, the exclusive masterclasses and Trend Hour tastings provide a unique opportunity to deepen your knowledge. Learn from esteemed industry experts like Jürgen Deibel about the backgrounds of the trends and delve deeper into the world of spirits. At ProSpirits, it's not just about tasting but also about learning – a holistic experience for all the senses.

What are spirits and how are they produced?

Spirits are alcoholic beverages made by distilling fermented liquids. This process concentrates the alcohol content and gives spirits their characteristic flavors.

What types are there?

There are a variety of types of spirits, including whisky, gin, vermouth, rum, vodka, tequila, and many more. Each type has its own unique production method and characteristics.

How long do spirits last?

Generally, spirits are long-lasting due to their high alcohol content. With proper storage, they can remain drinkable for years or even decades. However, once opened, a bottle should be consumed within a few months to years to ensure optimal quality.

How can spirits be enjoyed best?

Spirits are best enjoyed when served in appropriate glassware. Take time to explore delightful flavors and try them neat or in cocktails. The ideal drinking temperature varies depending on the type of spirit—from room temperature for whisky to well-chilled for vodka. Experiment with different tasting methods and discover how you prefer to enjoy your personal favorite.