Overview: Business Reports
ProWein Business Report Special Report Digitalisation
23.09.2024
In late 2023, Geisenheim University conducted the annual comprehensive survey commissioned by ProWein, engaging over 2,000 industry experts from across the global wine value chain.
ProWein Business Report Special Report Japan
13.06.2024
10 to 12 April 2024 saw Messe Düsseldorf organise the first ProWine Tokyo with great success. In the wake of this ProWein is publishing the results of a survey conducted among companies from the international wine business that already export to Japan or intend to do so. The ProWein Business Report is commissioned by ProWein and carries out by Geisenheim University.
ProWein Business Report 2023
31.01.2023
On behalf of ProWein, Hochschule Geisenheim University surveyed experts from the entire wine industry value chain for the seventh time at the end of 2023. More than 2,000 industry insiders worldwide include wine producers from the most important wine-growing countries in Europe and overseas, exporters, importers, specialist wine retailers and representatives from the catering and hotel sectors.
Business Report 2022
31.01.2023
Commissioned by ProWein - the leading trade fair for the international wine and spirits industry - Geisenheim University polled experts from throughout the entire value chain of the wine industry in late 2022. Participants include wine producers from the most important wine-growing countries in the Old and New World, exporters, importers, specialist wine merchants...
Business Report 2021
23.02.2022
Commissioned by ProWein - the leading trade fair for the international wine and spirits industry - late 2021 saw Geisenheim University survey experts representing the entire wine supply chain from 48 countries for the fifth time now. Following the sharp downturn in the wine trade caused by Covid, the industry has recovered significantly and is looking positively to the future.
Business Report 2020
14.12.2020
On behalf of ProWein, the Geisenheim University surveyed experts from 49 countries at the end of 2020, thereby covering the entire value chain of the wine industry. This year's survey focused on the effects of Covid-19 on the global wine industry.
Business Report 2019
06.12.2019
Commissioned by ProWein, Geisenheim University for the third time now surveyed more than 1,700 experts in the wine industry from 45 countries on international wine markets, marketing trends and the economic situation in mid 2019. This year’s survey focused on the effects of climate change on the global wine industry.
Business Report 2018
09.11.2018
Commissioned by ProWein for the second time, the Geisenheim University has again surveyed more than 2,300 experts in the wine industry from 46 countries on international wine markets, marketing trends, developments in online wine sales and the economic situation. Among other things, the most attractive export markets are at stake.
Business Report 2017
06.04.2017
In cooperation with Geisenheim University ProWein polled almost 1,500 wine sector experts from 46 countries on international wine markets, marketing trends and the development of wine sales channels. The study constitutes a unique barometer of opinions for the sector.