On behalf of ProWein, the Geisenheim University surveyed experts from 49 countries at the end of 2020, thereby covering the entire value chain of the wine industry. This year's survey focused on the effects of Covid-19 on the global wine industry.
According to Prof. Simone Loose, Director of the Institute for Wine and Beverage Research at the University of Geisenheim, the ProWein Business Report is the first report worldwide to quantify the global impact of Covid-19 on the different areas of the wine sector and to measure the expectations for the necessary future direction of the wine industry.
THE MOST IMPORTANT CHALLENGES
The effects of the Covid-19 crisis and the expected negative impact on the global economic situation are by far the most important challenges facing the wine industry this year. Compared to last year, the threat of climate change and health policy have receded somewhat into the background due to the acute threat of the pandemic, but are still considered important.
Effects along supply chain
As a result of global restrictions, the Covid-19 crisis has led to an abrupt change in the purchasing behaviour of consumers. In many countries there have been extensive closures and restrictions in the restaurant and hotel industry. International tourism, which is of immense importance for sales in countries such as Spain, France and Italy also came to a virtual standstill. In return, consumers were more dependent than before on buying their wine at food retailers or online.
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