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PROWEIN BUSINESS REPORT 2023

At the end of 2023, the renowned Hochschule Geisenheim University conducted an extensive survey of experts in the global wine industry on behalf of ProWein. This was the seventh survey of its kind, which aims to comprehensively analyse the value chain in the wine industry.

More than 2,000 insiders from the wine world were surveyed, including leading winemakers from the prominent wine regions of Europe and overseas, as well as wine export and import experts, wine trade specialists and representatives of the catering and hotel industry.

The report uses data from the ProWein Market Barometer, a globally recognised data series on the wine industry that has been in existence since 2017. The latest industry report not only highlights the current challenges in the wine world during economic uncertainty, but also presents workable solutions drawn from the expertise of leading industry experts.


Current challenges facing the wine industry

Grafik: Threats and challenges for the wine industry

Threats and challenges for the wine industry

Current challenges for the wine industry

The mood in the industry is characterized by economic challenges. Sharply rising costs and declining purchasing power of private households are weighing on the profitability of the industry. Companies are responding proactively with measures to cut costs and increase sales.

Grafik: Economic situation of producers by country

Economic situation of producers by country

Slight recovery expected for 2024

Rising costs and in some cases falling sales led to falling profits for the majority of companies in the sector in 2023. For 2024, the industry expects only moderate cost increases and is cautiously positive about the future.

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