ProWein is undoubtedly the highlight in the calendar of every professional wine lover and wine professional. The leading wine trade fair attracts not only industry experts, but also retailers, wholesalers and foreign traders, import-export experts, restaurateurs, hoteliers, specialist shops and winemakers from all over the world. In addition to all the exhibitors, ProWein now offers a unique opportunity to explore the latest trends and developments in the wine and spirits industry with eight fascinating themed areas.
NEW! Our own hall of high-quality spirits, from gin to whiskey, awaits you.
Apart from the great variety of products, ProWein 2024 will once again offer you all kinds of special shows and accompanying events. Benefit from a wide range of tasting opportunities, expert lectures and theme-specific events: our supporting programme ensures a lively time at the fair.
In addition to the fascinating themed worlds in the halls of ProWein, there are also special Tasting Areas that offer a real trip around the world in a glass. Each of these Tasting Areas either showcases winning wines from international tastings, such as Mundus Vini, or is dedicated to the wines of a particular country or region. Whether you are looking for bold reds from Italy, elegant whites from France, or wines from Down Under and New Zealand, this is your chance to sample a wide range of wines in an efficient way before heading to the exhibitors for an in-depth discussion.
Trend Forums: Masterclasses and guided tastings on new trends
The Trend Forums in Halls 10 and 13 are the place to delve deeper into the world of new trends. Masterclasses and guided tastings will be held on various aspects of the world of wine - from innovative growing methods to emerging grape varieties and the special features of certain wine regions. Experts share their knowledge and give you the opportunity to taste the latest developments in the industry. Take advantage of the opportunity to discover tomorrow's trends today at ProWein.