Packaging & Design

The wine world is on the threshold of a packaging revolution. In the past, it went without saying that good wine was filled in glass bottles with corks. Today, screw caps are the norm for many wines. A second development, the use of lighter glass bottles, went more or less unnoticed by consumers. Now a completely new trend is emerging: 3 or 5-litre bag-in-boxes, 1.5-litre wine pouches (a pouch without a box), recyclable aluminium cans, PET bottles, wine from stainless steel kegs at bars or even paper wine bottles. The range leaves nothing to be desired – or so it seems.

Discover a variety of innovations and ideas for packaging, wine labels and caps.

In the dynamic world of wine trading, effective presentation at the Point of Sale is crucial. The ProWein Concept Store, an innovative highlight of the "Packaging & Design" special exhibit in Hall 9 (Stand A90), offers trade visitors from the retail sector a unique platform to discover the latest trends and tailored solutions for wine marketing.

Key Features of the Concept Store:

• Digital Signage & Interactive Wine Labels: Immerse yourself in the world of digital possibilities, from interactive wine labels with QR codes and NFC chips to captivating displays on digital shop windows and TV screens. Presented by experts like Ruhrkraft GmbH and Imero Holding GmbH, this opens new avenues for customer dialogue and product presentation.
• RFID Technology: Explore how RFID revolutionizes wine sales by enabling more efficient inventory management and customer experience.
• Self-Service Wine Tasting: Discover how self-service solutions from providers like bytheglass.de simplify wine tasting while optimizing staff resources.
• Sustainable Reusable Solutions: With initiatives like those from Wein-Mehrweg eG, the focus is on sustainability and CO2 reduction in wine transport.

These aspects demonstrate the diversity and necessity of innovative solutions at the Point of Sale to effectively reach and engage customers. Be inspired by the advanced ideas and applications in the ProWein Concept Store and take your wine business to the next level.

Visit us at ProWein and experience how these advanced concepts are transforming the wine industry. For trade visitors from retail, grocery retail, and small wine shops, the Concept Store offers valuable insights and practical solutions to enhance customer engagement and sales success.

Your success in the wine trade starts here – ProWein Concept Store.